Our Story

From Chaos to Curated: How a Simple Obsession Turned Into a Shop

It all started with a cluttered apartment, a Pinterest addiction, and a dangerous habit of saying "this would make the perfect gift!" every time I saw something remotely charming.

Hi, I'm Zadie Marigold, my friends call me Goldie, the founder and Chief Treasure Hunter behind this online shop. Like many good stories, mine began accidentally. I was always the go-to friend for gift ideas, room makeovers, or finding “that one thing” you didn’t know you needed until it changed your life. (Okay, maybe just your kitchen.)

But I realized something: beautiful, functional, and joy-sparking items were out there -they were just scattered across the internet like hidden gems. So I started curating them. First for myself. Then for friends. And eventually, for anyone who stumbled into my growing online corner.

Today, this online shop of mine is more than a shop. It's a collection of discoveries -from clever gadgets to cozy home touches, thoughtful gifts to items that just make you smile. Each product is handpicked with one mission: to bring a little more delight, style, and simplicity into your life.

Because life’s too short for boring things.

Welcome to the treasure hunt. I hope you find something you didn’t even know you were looking for.

- Zadie Marigold
Founder, Curator-in-Chief, and Proud Overthinker of All Things Aesthetic